When Debra started this blog Google did not even notice. TrinitySisters.net did not appear anywhere in a Google search unless it was a long-tail keyword like Trinity Sisters Dirty business. This is a short essay on AMP – Accelerated Mobile Pages and why you should be careful.
Normally when you create a website you should easily be able to occupy position one on page one for a search on the URL without extension. This means that a search like this: Trinity Sisters will show you Trinity Sisters as the very first. Of course, there are factors like the number of backlinks and other sites with the same words in the URL – competition, but the site should still be pretty near position one.
The first thing we noticed was that Google Search Console told us that the AMP (Accelerated Mobile Pages) version of the site had a ton of script errors and of course they did not provide ANY clues to these errors!
We had experts looking at the site and they all agreed that there were NO script errors and Google got it wrong. So trying to do something we tried another AMP plugin, submit the site for a new review and wait. That didn’t make any difference what so ever.
Then we tried deleting plugins – half of them each time and narrowed it down to Really Simple SSL. It has probably nothing to do with Really Simple SSL as it works brilliantly on gazillions of sites all over the world AND both the SSL plugins we used caused errors. BUT there is a reference to SSL in the image below.
When we deleted this plugin and submitted the site again the AMP errors disappeared very slowly over the next month. The number of script errors began to decrease in Search Console. The first three days they reviewed three pages and three AMP errors disappeared. Then Google slowed down and it would take 3-4 days between new reviews – probably because they will not allow people to ‘spam’ the Review button.
After one and a half months, Trinity Sisters began showing up in Google. On page 20! Slowly during the next two months, the site rose to page 7-8 – which means position 70-80 which clearly was better than before but not good enough yet.
And why isn’t this good enough?
Simple! These search engines have TrinitySisters.net on position ONE:
And Google has TrinitySisters in position 50-65…
This tells me that Google Search has a BUG!
One of our search engine experts at MakeItCountSEO.com got an idea that made our site climb approximately 20 positions up. On the site, he created a 301 redirect and began visiting all AMP versions of the site and 14 days later June 14. 2020 TrinitySisters.net was on position 50-65 which is better but still, we have a long way to go.
This little trick tells Google that the AMP version of the page has been permanently moved and hopefully, Google deletes the page from the AMP cache on their servers, and it is a perfectly ‘legal’ whitehat SEO trick. We also made feedback to Google but who knows if they even read those…
And of course, we are still looking for other factors that can cause Google to rank TrinitySisters.net in position 50-60. Factors that apparently are hidden.
This AMP story leaves us with the following things to consider:
Move the entire site to a new URL.
This is how AMP SHOULD work: